The Love & Lemons Fourth of July Capsule Collection is Free-Spirited
Meghan Young — June 21, 2013 — Fashion
References: refinery29
American Independence Day is fast approaching and yet another fashion label has released a special Love & Lemons Fourth of July capsule collection in honor of the celebratory holiday. Going for a more grungy bohemian look, the outfits are incredibly chill, which is perfect for the typical Fourth of July activities. From backyard barbecues to fireworks at the beach, girls will be stylish and comfortable all at the same time.
Starring model Chloe Nørgaard, who Refinery 29 has dubbed the 'Queen of Rainbow Brite hair,' the Love & Lemons Fourth of July lookbook is sweet and summery. From white summer dresses and halter tops to cutoff shorts and ripped denim, the ensembles make for a free-spirited spread. Her neon green hair and purple tips complement the looks perfectly.
Starring model Chloe Nørgaard, who Refinery 29 has dubbed the 'Queen of Rainbow Brite hair,' the Love & Lemons Fourth of July lookbook is sweet and summery. From white summer dresses and halter tops to cutoff shorts and ripped denim, the ensembles make for a free-spirited spread. Her neon green hair and purple tips complement the looks perfectly.
Trend Themes
1. Grungy Patriotic Fashion - There is a growing trend towards grungy, bohemian styles in patriotic fashion, offering a more laid-back and free-spirited take on traditional Fourth of July outfits.
2. Capsule Collections - Fashion labels are increasingly releasing special capsule collections for holidays and events, providing consumers with limited-edition pieces and driving excitement and sales.
3. Individualistic Hair Color - The rise of individualistic hair colors, such as rainbow hair and bold hair dyes, adds a unique and personalized element to fashion shoots and lookbooks, capturing attention and resonating with younger generations.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of grungy patriotic fashion by creating collections that offer unique, laid-back styles for celebratory holidays like the Fourth of July.
2. Retail - Retailers can leverage the popularity of capsule collections by collaborating with fashion labels and creating exclusive limited-edition collections for holidays and events to increase customer engagement and drive sales.
3. Hair Care - The hair care industry can tap into the trend of individualistic hair color by developing innovative products and services that cater to consumers looking for bold and unique hair dye options, allowing them to express their personal style.
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