Hello Kitty Takes Political Consciousness to the Next Level
Ariel Weber — November 4, 2012 — Pop Culture
Hello Kitty Political Campaigns seldom pop into one’s head -- until now! Located in the buzzing political capital of Washington, DC, Hello Kitty makes a statement with its pop-up shop and related limited edition merchandise.
Not doubting Hello Kitty’s commitment to politics, this worldwide recognized icon has both a political party appropriately named the Friendship party, which promotes "friendship, fun and happiness," and even has her very own presidential campaign bus.
If that’s not cool enough, the store showcases limited edition paraphernalia, which features Hello Kitty donned in Uncle Sam attire. The shop also includes giveaways and partnerships with Georgetown Cupcakes and Sephora as well as artwork and graffiti by Tim Conlon and Nicole Bruckman.
Open during the week leading up to the presidential elections, this shop is open at the LivingSocial Space. If anyone is in the DC area, this shop, if not just for its fun and unique concept, is definitely worth checking out.
Not doubting Hello Kitty’s commitment to politics, this worldwide recognized icon has both a political party appropriately named the Friendship party, which promotes "friendship, fun and happiness," and even has her very own presidential campaign bus.
If that’s not cool enough, the store showcases limited edition paraphernalia, which features Hello Kitty donned in Uncle Sam attire. The shop also includes giveaways and partnerships with Georgetown Cupcakes and Sephora as well as artwork and graffiti by Tim Conlon and Nicole Bruckman.
Open during the week leading up to the presidential elections, this shop is open at the LivingSocial Space. If anyone is in the DC area, this shop, if not just for its fun and unique concept, is definitely worth checking out.
Trend Themes
1. Pop-up Political Stores - There is a trend towards creating temporary stores that align with political campaigns or national events, serving as an opportunity for engagement and revenue.
2. Corporate Political Alignment - There is a trend towards companies aligning with political campaigns or parties, which can have both positive and negative effects on brand image and consumer loyalty.
3. Iconic Brand Activism - There is a trend towards well-known, iconic brands taking a stance on political issues and incorporating activism into their marketing strategies.
Industry Implications
1. Fashion and Retail - Fashion and retail industries can benefit from partnering with political campaigns or hosting political pop-up stores as a way to drive revenue and engagement.
2. Food and Beverage - Food and beverage industries can create promotional campaigns around national events and political campaigns to drive sales and create brand loyalty among consumers.
3. Arts and Entertainment - The arts and entertainment industries can collaborate with political campaigns and events to create unique and impactful marketing campaigns, including artwork, music, and live events.
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