The Nasty Gal Anti-Prom Lookbook Targets Young Statement-Makers
Meghan Young — April 17, 2013 — Fashion
References: nastygal & refinery29
The Nasty Gal Anti-Prom lookbook comes just in time for those teens who have been wanting to get a head start on what they are going to wear to the prom. Of course, the catalog doesn't necessarily target the personalities of these early-birds. Instead, it will speak to those who want an alternative to long gowns and sparkling tiaras.
Highly affordable and still stylishly feminine, the outfits featured in the Nasty Gal Anti-Prom lookbook will probably be something parents and teachers won't want to see. Of course, that makes them all the better. As it is written on the brand's website, "Your out-of-this-world prom is just an eclectic dress, cool shoes and some dance magic away." Bad-ass and sexy, the dresses will make any night memorable.
Highly affordable and still stylishly feminine, the outfits featured in the Nasty Gal Anti-Prom lookbook will probably be something parents and teachers won't want to see. Of course, that makes them all the better. As it is written on the brand's website, "Your out-of-this-world prom is just an eclectic dress, cool shoes and some dance magic away." Bad-ass and sexy, the dresses will make any night memorable.
Trend Themes
1. Alternative Formal Wear - The rise of alternative formal wear presents an opportunity for fashion retailers to cater to young consumers looking for non-traditional prom outfits.
2. Affordable Fashion - The popularity of highly affordable yet stylish feminine outfits emphasizes the importance of pricing strategies that cater to budget-conscious consumers.
3. Rebellious Fashion - Rebellious fashion is a trend among young consumers who are looking for statement pieces that diverge from traditional norms.
Industry Implications
1. Fashion Retail - The fashion retail industry should leverage the growing trend of alternative and rebellious formal wear to appeal to young consumers and increase sales.
2. E-commerce - E-commerce platforms present an opportunity for fashion retailers to sell highly affordable yet stylish fashion items to young consumers who prefer to shop online.
3. Event Planning - The event planning industry should cater to young consumers' desire for unique and memorable experiences by offering alternative prom themes and decor that align with non-traditional formal wear.
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