These Diabetes Association Ads Show How 'Sweet Kills'
Laura McQuarrie — September 11, 2015 — Marketing
References: coloribus
For most people, the most harmful thing that might come from eating cakes and brownies is a stomachache from overindulging, but these ads from the Diabetes Association of Thailand prove that consuming too many sweets could lead to health issues that are far more severe.
The ads depict arms, knees and feet that seem to have been eaten away by sugary confections, replacing healthy bone and muscle structures with rotting candy parts. The arresting visuals of the print posters are supported by a message that reads: "Uncontrolled diabetes causes woulds to heal slower."
Although extreme, these advertisements help to create a dramatized visualization of what happens when the intake of sugary foods and drinks are not properly monitored.
The ads depict arms, knees and feet that seem to have been eaten away by sugary confections, replacing healthy bone and muscle structures with rotting candy parts. The arresting visuals of the print posters are supported by a message that reads: "Uncontrolled diabetes causes woulds to heal slower."
Although extreme, these advertisements help to create a dramatized visualization of what happens when the intake of sugary foods and drinks are not properly monitored.
Trend Themes
1. Health Awareness Ads - Creating dramatized visualizations of the effects of unhealthy foods for health awareness campaigns.
2. Unconventional Advertisements - Creating ads that are extreme in their visual and rhetorical power to capture audiences' attention.
3. Interactive Public Awareness Campaigns - Combining traditional, print ads with digital tools, like social media, to start conversations around health and healthy habits.
Industry Implications
1. Public Health Campaigns - Creating dramatic visualizations of the effects of unhealthy foods and engaging audiences on social media platforms to raise awareness of health-related issues.
2. Advertising and Marketing - Challenging conventional advertising conventions to create new, engaging campaigns that resonate with audiences and capture their attention.
3. Digital Health Promotion Platforms - Creating interactive campaigns that use digital tools, like social media, to connect with audiences through a variety of channels and spread messages of health and wellness.
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