This Ontario Pharmacy Marketing Stunt Informs Consumers
Laura McQuarrie — April 9, 2015 — Marketing
References: pharmacistsoffermore & creativeguerrillamarketing
In celebration of Pharmacist Awareness Month, a pharmacy marketing stunt was set up in order to prove that healthcare professionals from the Ontario Pharmacists Association are good for more than just pushing pills.
The awareness stunt was set up in Toronto's Eaton Center, featuring an interactive wall in order to show some of the health issues that medical professionals are able to assist with. This includes resources to stop smoking, flu shots, as well as aids to deal with chronic ailments like diabetes and asthma. As well as providing an intriguing station to reel curious shoppers in, there were Ontario pharmacists on-site to chat with the public.
Since healthcare professionals are often found in very formal, sterile settings, this stunt was a helpful way to bring pharmacists out from behind the counter and make them more approachable.
The awareness stunt was set up in Toronto's Eaton Center, featuring an interactive wall in order to show some of the health issues that medical professionals are able to assist with. This includes resources to stop smoking, flu shots, as well as aids to deal with chronic ailments like diabetes and asthma. As well as providing an intriguing station to reel curious shoppers in, there were Ontario pharmacists on-site to chat with the public.
Since healthcare professionals are often found in very formal, sterile settings, this stunt was a helpful way to bring pharmacists out from behind the counter and make them more approachable.
Trend Themes
1. Health Awareness Installations - Interactive installations that educate and inform consumers about various health issues, making healthcare professionals more approachable.
2. Pharmacy Marketing Stunts - Creative and engaging marketing strategies used by pharmacies to showcase the range of services provided by healthcare professionals.
3. Interactive Health Walls - Interactive displays and walls in public spaces that provide information and resources on health issues and encourage conversations with healthcare professionals.
Industry Implications
1. Pharmacy - Pharmacies can use interactive installations and marketing stunts to connect with consumers, showcase their services, and build trust and credibility.
2. Healthcare - Healthcare organizations can create interactive health walls in public spaces to increase awareness, educate the public, and promote the services provided by healthcare professionals.
3. Marketing - Marketing agencies can specialize in creating innovative and engaging marketing stunts for pharmacies and healthcare organizations to raise awareness and attract attention.
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