The Tropicana Essentials Energise Supports Health and Wellness
Michael Hemsworth — May 7, 2020 — Marketing
References: tropicana & talkingretail
The Tropicana Essentials Energise juice drink is one of the latest refreshments from the brand that targets health-conscious consumers as well as those who are looking for an easy way to increase their daily intake of fruit. The drink features a tropical flavor profile that's achieved with ingredients like pineapple, passionfruit, banana and ginseng, while also features magnesium in the mix to boot. This is reported to help a person fight against fatigue and maintain alertness throughout the day.
Marketing Manager for Tropicana at PepsiCo Caroline Wilding spoke on the new Tropicana Essentials Energise juice drink saying, "Only one-third of British adults currently achieve their five portions of fruit & veg a day. Juice drinkers are 70% more likely to achieve their five a day target and so, as the UK’s number one chilled juice brand, we can play a role in closing that gap. Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest-growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand.”
Marketing Manager for Tropicana at PepsiCo Caroline Wilding spoke on the new Tropicana Essentials Energise juice drink saying, "Only one-third of British adults currently achieve their five portions of fruit & veg a day. Juice drinkers are 70% more likely to achieve their five a day target and so, as the UK’s number one chilled juice brand, we can play a role in closing that gap. Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest-growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand.”
Trend Themes
1. Functional Juice - The growth of functional juice as a segment within chilled fruit juice presents an opportunity for innovative products like magnesium-infused juices.
2. Health-conscious Consumers - The increasing number of health-conscious consumers creates a market for juices that target wellness and offer added health benefits, such as magnesium-infused juices.
3. Fruit Intake Enhancement - The demand for convenient ways to increase daily fruit intake opens up possibilities for products like Tropicana Essentials Energise, which provides a tasty and easy solution.
Industry Implications
1. Beverage Industry - The beverage industry can explore and innovate with magnesium-infused drinks to cater to health-conscious consumers' needs and tap into the growing demand for functional beverages.
2. Wellness Industry - The wellness industry can leverage the popularity of functional juice and develop new products that promote overall health and specific benefits, such as alertness and fatigue-fighting properties.
3. Healthy Snack Industry - The healthy snack industry can incorporate magnesium-infused juices into their product offerings, providing an alternative to traditional snacks while also delivering nutritional benefits.
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