The Hostess Devil's Food Jumbo Honey Bun is Tasty
Michael Hemsworth — April 2, 2022 — Marketing
References: hostesscakes & brandeating
The Hostess Devil's Food Jumbo Honey Bun is being launched by the brand as its latest snack cake that will offer consumers a new twist on a classic. The snack consists of a chocolaty honey bun that's made with cocoa and glazed to give it a soft, sweet profile that is decidedly richer than the original Honey Bun. The snack bun features a 4.75-ounce size that comes in packs of one and is targeted towards the convenience store category.
The Hostess Devil's Food Jumbo Honey Bun will join the brand's existing lineup of snack cakes that includes the Iced and Glazed Jumbo Honey Buns, and is likely to draw in curious shoppers seeking a new kind of snack or dessert to enjoy.
Image Credit: Hostess
The Hostess Devil's Food Jumbo Honey Bun will join the brand's existing lineup of snack cakes that includes the Iced and Glazed Jumbo Honey Buns, and is likely to draw in curious shoppers seeking a new kind of snack or dessert to enjoy.
Image Credit: Hostess
Trend Themes
1. Gourmet Infused Snack Cakes - There is an opportunity to create a line of snack cakes infused with different flavors and spices to appeal to a more sophisticated market.
2. Plant-based Snack Cakes - The rise of plant-based eating trends can lead to the creation of vegan snack cakes by utilizing alternative ingredients such as soy milk and flax eggs.
3. Functional Snack Cakes - An opportunity exists to create snack cakes that serve a specific function such as energy, protein or immunity boosting.
Industry Implications
1. Confectionery Industry - This industry can develop innovative products that cater to the changing preferences of consumers, such as healthier and gourmet options.
2. Convenience Store Industry - Convenience stores can capitalize on the snacking habits of consumers by offering healthier, plant-based snack cakes as an alternative.
3. Foodservice Industry - Restaurants and cafes can incorporate snack cakes with unique flavors and functions onto their menus to appeal to customers looking for unique dessert options.
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