Gerber is Partnering with the TerraCycle Recycling Program
Michael Hemsworth — October 30, 2019 — Eco
Nestlé-owned Gerber has announced that it is partnering with the TerraCycle recycling program in the US to help repurpose hard-to-recycle packaging to keep it out of the landfill. The program will allow consumers to mail Gerber packaging that can't be accepted through municipal collection programs to help transform it into new products upon being melted down. Consumers can use a prepaid shipping label to partake in the free program and help do their part to keep simple-use plastics functional.
The TerraCycle recycling program partnership with Gerber was touted by TerraCycle CEO and Founder Tom Szaky who said, "Through this free recycling programme, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging. By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”
The TerraCycle recycling program partnership with Gerber was touted by TerraCycle CEO and Founder Tom Szaky who said, "Through this free recycling programme, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging. By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”
Trend Themes
1. Baby Food Packaging Recycling - The Gerber-TerraCycle partnership demonstrates the growing trend of recycling hard-to-recycle packaging in the baby food industry.
2. Responsible Disposal Solutions - The TerraCycle recycling program provides a disruptive innovation opportunity for companies across industries to offer free recycling programs and responsible disposal solutions.
3. Environmental Consciousness - The Gerber-TerraCycle partnership highlights the trend of consumers demanding eco-friendly practices and responsible waste management in the baby food market.
Industry Implications
1. Baby Food Industry - The Gerber-TerraCycle partnership creates an opportunity for other players in the baby food industry to join forces with recycling programs and implement sustainable packaging solutions.
2. Packaging Industry - The collaboration between Gerber and TerraCycle presents a disruptive innovation opportunity for the packaging industry to develop more environmentally friendly and easily recyclable packaging materials.
3. Consumer Goods Industry - The growing focus on responsible waste management in the baby food sector suggests a potential disruptive innovation opportunity for companies in the consumer goods industry to adopt sustainable packaging initiatives and recycling programs.
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