The ShineWater Hydrating Beverages Have Zero Grams of Sugar
Michael Hemsworth — October 1, 2021 — Marketing
References: shinewater & drugstorenews
The ShineWater hydrating beverages are a ready-to-drink lineup of refreshments created to help provide consumers with a way to quickly and easily up their intake of the essential vitamin D on a daily basis.
The drinks contain 100% of the recommended daily intake of vitamin D per serving and come in six flavor options including Mixed Berry Acai, Strawberry Lemon, Kiwi Cucumber, Peach Mango, Pomegranate Grape and Coconut Lime. The drinks contain zero grams of sugar and are being expanded in terms of distribution in the US market thanks to a partnership with Anheuser-Busch.
Chief Operating Officer at ShineWater Larry Long spoke on the ShineWater hydrating beverages saying, "Partnering with AB One is the result of a long and sustained growth campaign coming to fruition, a testament to the determination of a brand with very humble beginnings and very big dreams. ShineWater’s expansion is far from an overnight success. Each business decision has been strategically curated to promote viable growth and increase velocity by meeting evolving consumer needs with an ingredient-first focused product, and this is the next step in that ongoing journey.”
The drinks contain 100% of the recommended daily intake of vitamin D per serving and come in six flavor options including Mixed Berry Acai, Strawberry Lemon, Kiwi Cucumber, Peach Mango, Pomegranate Grape and Coconut Lime. The drinks contain zero grams of sugar and are being expanded in terms of distribution in the US market thanks to a partnership with Anheuser-Busch.
Chief Operating Officer at ShineWater Larry Long spoke on the ShineWater hydrating beverages saying, "Partnering with AB One is the result of a long and sustained growth campaign coming to fruition, a testament to the determination of a brand with very humble beginnings and very big dreams. ShineWater’s expansion is far from an overnight success. Each business decision has been strategically curated to promote viable growth and increase velocity by meeting evolving consumer needs with an ingredient-first focused product, and this is the next step in that ongoing journey.”
Trend Themes
1. Vitamin D-rich Beverages - Creating vitamin D-rich beverages that are both hydrating and flavorful presents an opportunity for companies to cater to consumers' demand for functional and healthy drinks.
2. Sugar-free Hydrating Beverages - Manufacturing hydrating beverages with zero sugar appeals to health-conscious consumers, and creating sugar-free drinks with functional benefits presents a disruptive innovation opportunity.
3. Partnerships for Market Expansion - Partnering with established companies for market expansion presents an opportunity for startups to increase distribution and strengthen their brand presence.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate vitamin D-rich, functional, and sugar-free options to appeal to health-conscious consumers and gain a competitive advantage.
2. Fitness Industry - Fitness companies can partner with beverage companies that produce vitamin D-rich and hydrating drinks to offer functional beverages to their customers as a part of their health and wellness program.
3. Startup Industry - Startups can create functional and healthy beverages, partner with established companies for market expansion, and leverage social media and influencer marketing to establish their brands.
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