Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Reduced Sugar Juice Pouches

Clean the Sky - Positive Eco Trends & Breakthroughs

The Tree Top Fruit+Water Pouches Boast Less Sugar

— July 28, 2020 — Marketing
The Tree Top Fruit+Water Pouches are a new juice offering from the brand that will provide youngsters with a delicious hydration option that meets the nutritional preferences of parents. The drinks are positioned as a half-and-half refreshment that is made with one half juice and one half water in order to make it a lighter beverage option for lunchtime consumption. The drink thus contains less sugar than conventional options, is free from high fructose corn syrup, and also free from artificial colors and artificial flavors.

The Tree Top Fruit+Water Pouches are each made with 100% real fruit juice and come in four flavor options including Fruit Punch, Grape, Tropical and Berry. The juice pouches are available in eight-count boxes at select Albertsons and WinCo Foods supermarkets.

Image Credit: Tree Top
Trend Themes
1. Reduced-sugar Beverages - Manufacturers can benefit from the growing demand for healthier drink options by developing reduced-sugar alternatives like Tree Top's Fruit+Water Pouches.
2. Half-and-half Drinks - Drinks that are half juice and half water offer a lighter and more refreshing option for consumers who desire a healthier and less sweet beverage.
3. Alternative Juice Packaging - Alternative juice packaging such as pouches provide convenience and portability that can attract busy individuals seeking healthier drink options.
Industry Implications
1. Juice and Beverage Manufacturing - Reduced-sugar juice products like Tree Top's Fruit+Water Pouches offer an innovative solution for juice and beverage manufacturers who want to satisfy consumer preferences for healthier and less sweet drink alternatives.
2. Healthy Snack Manufacturing - Healthy snack manufacturers could incorporate reduced-sugar drink options like Tree Top's Fruit+Water Pouches to complement their products and expand their market.
3. Retail and Supermarket Industry - Supermarkets and retailers can capitalize on the demand for healthier drink options by featuring products like Tree Top's Fruit+Water Pouches that provide convenience, better nutritional value, and reduced sugar content.
0.8
Score
Popularity
Activity
Freshness