Twitter's New Algorithm Delivers a Personalized User Experience
Ellen Smith — June 15, 2018 — Social Media
In an effort to create a more targeted and personalized user experience, Twitter has launched a new algorithm that aims to curate content to users that's more in line with what they like.
This new update features two main elements. The first is the news element, which involves Twitter's employees hand-selecting the most relevant news stories, while an algorithm decides which of the stories is most important for consumers to read. The second element features an updated Explore tab. Through this tab users are able to track breaking stories.
The content that makes it to the top of a user's feed will be determined through the logarithm, which sorts information using one's previously searched keywords and likes.
Image Credit: Sattalat Phukum
This new update features two main elements. The first is the news element, which involves Twitter's employees hand-selecting the most relevant news stories, while an algorithm decides which of the stories is most important for consumers to read. The second element features an updated Explore tab. Through this tab users are able to track breaking stories.
The content that makes it to the top of a user's feed will be determined through the logarithm, which sorts information using one's previously searched keywords and likes.
Image Credit: Sattalat Phukum
Trend Themes
1. Curated Content - Opportunity for businesses to develop algorithms that curate personalized content for users based on their preferences and interests.
2. Hand-selected News - Opportunity for media companies to hand-select the most relevant news stories for users, providing a more tailored and curated news experience.
3. Keyword-based Sorting - Opportunity for companies to develop algorithms that sort information based on users' previously searched keywords and likes, allowing for more targeted content delivery.
Industry Implications
1. Social Media - Opportunity for social media platforms to enhance the user experience by implementing curated content algorithms, increasing user engagement and satisfaction.
2. Media - Opportunity for media companies to adopt curated content algorithms to deliver personalized news experiences, attracting and retaining users who seek tailored information.
3. Technology - Opportunity for technology companies to develop innovative algorithms and tools that enhance the personalized content delivery, creating disruptive solutions in the digital landscape.
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