Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
Laura McQuarrie — October 5, 2018 — Social Good
References: busch & foodandwine
As short as they may be, pre-roll ads are often quickly skipped over by viewers who are eager to get to the video content they truly want to see—but Busch Beer is urging people to stay and watch its 'Tree-Roll' ads for the sake of the trees and the National Forest Foundation, the American non-profit organization.
For every view of the Tree-Roll ad until about the end of the year, Busch Beer will a dollar to the National Forest Foundation, helping to plant a tree and support the preservation of lush forests. To keep viewers' interests, the ad is injected with a humorous description of the kinds of trees that will be protected and planted.
The partnership between Busch Beer and the National Forest Foundation is also introducing consumers to a campaign, that invites them to seek out gold medallions hidden in forests.
For every view of the Tree-Roll ad until about the end of the year, Busch Beer will a dollar to the National Forest Foundation, helping to plant a tree and support the preservation of lush forests. To keep viewers' interests, the ad is injected with a humorous description of the kinds of trees that will be protected and planted.
The partnership between Busch Beer and the National Forest Foundation is also introducing consumers to a campaign, that invites them to seek out gold medallions hidden in forests.
Trend Themes
1. Cause-based Advertising - Opportunities for brands to use advertising as a means to rally support behind important social and environmental causes.
2. Gamified Marketing - Developing interactive campaigns that encourage engagement and participation through the use of game mechanics.
3. Nonprofit Partnerships - Companies working collaboratively with nonprofit organizations to advance social and environmental missions.
Industry Implications
1. Beverage - Companies in the beverage industry can partner with nonprofits to support environmental causes and engage consumers through cause-based advertising.
2. Marketing - Marketing agencies can help brands develop interactive campaigns that use gamification to increase consumer engagement while supporting important social and environmental causes.
3. Nonprofit - Nonprofits can seek partnerships with companies in various industries to increase support and funding for their mission while also building brand awareness and generating consumer engagement.
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