'A Call to Armor' by Gareth Pugh in NY Times Style Magazine
The New York Times Style Magazine celebrates the avant-garde creations of fashion darling Gareth Pugh in a feature entitled “A Call to Armor” by photographer Jean Baptiste Mondino.
As writer Jerry Stafford aptly describes the new Spring 2009 Pugh collection, “Nothing to wear to the apocalypse? Enter Gareth Pugh.”
“People want fairy tales, things that make them feel better,” Pugh says of how the economy is affecting fashion. “Crisis breeds creativity!”
While his designs are commercially accessible, one thing is certain, the 27-year-old designer is surely becoming a mainstream name, from his designs being worn by Beyonce at award shows and in her latest video to this magazine feature, Pugh is getting an incredible amount of exposure for an avant-garde designer.
As writer Jerry Stafford aptly describes the new Spring 2009 Pugh collection, “Nothing to wear to the apocalypse? Enter Gareth Pugh.”
“People want fairy tales, things that make them feel better,” Pugh says of how the economy is affecting fashion. “Crisis breeds creativity!”
While his designs are commercially accessible, one thing is certain, the 27-year-old designer is surely becoming a mainstream name, from his designs being worn by Beyonce at award shows and in her latest video to this magazine feature, Pugh is getting an incredible amount of exposure for an avant-garde designer.
Trend Themes
1. Avant-garde Fashion - The trend of avant-garde fashion is disrupting traditional fashion norms, offering opportunities for designers to push boundaries and create unique, eye-catching designs.
2. Creative Response to Crisis - The trend of using creativity as a response to crisis situations is creating opportunities for innovative solutions and alternative approaches in various industries.
3. Mainstream Exposure for Avant-garde Designers - The trend of avant-garde designers gaining mainstream exposure is opening up new avenues for recognition and commercial success in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of avant-garde fashion to attract attention, create buzz, and appeal to a more adventurous consumer base.
2. Creative Industries - The trend of creative responses to crisis situations presents opportunities for industries such as advertising, marketing, and entertainment to develop innovative campaigns and products.
3. Entertainment - The entertainment industry can tap into the trend of avant-garde designers gaining mainstream exposure by collaborating with these designers for music videos, red carpet events, and other high-profile projects.
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