Dead Animals For Advertising
References: karenwalkerjewellery & lifelounge
I love jewelry from New Zealand designer, Karen Walker, but I love the way taxidermy animals are used to display her products even more. They are used both in store and in a series of print adverts. The taxidermy element is a good reflection of the work of Katie Walker whose beautiful yet quirky and somewhat creepy approach looks amazing.
It really, really works which is surprising on paper. If you were simply to say that dead sardines could sell necklaces, or that a crayfish in a top hat could sell rings, people would think you're mad.
China animals are also used too, but for me it is the taxidermy which provides the really striking images, an approach Katie also brings into the store.
These images are to promote the line for Swanndri, which "is inspired by a weekend away at the lake. imagery of smooth, reflective water, lake houses, pumice, reeds, overhanging trees, swans, kayaks and wooden lake boats have been drawn on to create the design and feel of the range," she says.
I am an alive, not dead, animal fan, so it does pain me that increasingly taxidermy seems to be gaining popularity. It would make me so much happier if I knew that the taxidermy animals were ‘old’ or if they had a happy life, but I know this a bit extreme. I will just try to enjoy these images and not feel too bad about saying they look amazing.
It really, really works which is surprising on paper. If you were simply to say that dead sardines could sell necklaces, or that a crayfish in a top hat could sell rings, people would think you're mad.
China animals are also used too, but for me it is the taxidermy which provides the really striking images, an approach Katie also brings into the store.
These images are to promote the line for Swanndri, which "is inspired by a weekend away at the lake. imagery of smooth, reflective water, lake houses, pumice, reeds, overhanging trees, swans, kayaks and wooden lake boats have been drawn on to create the design and feel of the range," she says.
I am an alive, not dead, animal fan, so it does pain me that increasingly taxidermy seems to be gaining popularity. It would make me so much happier if I knew that the taxidermy animals were ‘old’ or if they had a happy life, but I know this a bit extreme. I will just try to enjoy these images and not feel too bad about saying they look amazing.
Trend Themes
1. Taxidermy Advertising - The use of taxidermy animals in advertising provides a unique approach to visual marketing.
2. Quirky Jewelry Marketing - The use of quirky and somewhat creepy approaches in jewelry marketing can be surprisingly effective.
3. Sustainable Taxidermy - The trend of sustainable taxidermy could provide a more ethical alternative to displaying dead animals in advertising.
Industry Implications
1. Jewelry - Jewelry industry can leverage quirky and unconventional approaches to appeal to their target market.
2. Advertising - The advertising industry can utilize taxidermy animals to create unique and striking images for visual marketing.
3. Sustainability - The trend of sustainable taxidermy could create opportunities for innovation in the sustainability industry.
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