Pop-Up Flagships For The Iconoclasts Project by Prada
Ines Freitas — February 17, 2009 — Marketing
Prada’s The Iconoclasts Project spreads fashion and art through the cities with the most important fashion weeks worldwide: New York, London, Milan and Paris. Taking the event to a new level, The Iconoclasts Project invited four top influencers from the world of fashion styling to create four flagship Prada stores. Prada stores become the stage to artful interventions.
In New York, Alex White of W magazine took charge. London has the new U.K Condé Nasté magazine Love editor Katie Grand doing her magic. Stylist Olivier Rizzo gets Milan. And for Paris, no one better than French Vogue’s editor-in-chief, Carine Roitfeld.
Here you can see the iconoclastic work in New York and London Prada stores!
In New York, Alex White of W magazine took charge. London has the new U.K Condé Nasté magazine Love editor Katie Grand doing her magic. Stylist Olivier Rizzo gets Milan. And for Paris, no one better than French Vogue’s editor-in-chief, Carine Roitfeld.
Here you can see the iconoclastic work in New York and London Prada stores!
Trend Themes
1. Fashion Week Art Interventions - Disruptive innovation opportunity: Collaborations between fashion and art in flagship stores for a unique and immersive customer experience.
2. The Iconoclasts Project - Disruptive innovation opportunity: Inviting influential stylists to create flagship stores that challenge traditional retail spaces and engage with customers in a new way.
3. Artful Interventions in Prada Stores - Disruptive innovation opportunity: Utilizing fashion stores as a platform for art installations and curated experiences.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating artistic elements into the fashion industry to enhance brand identity and customer engagement.
2. Art - Disruptive innovation opportunity: Exploring collaborations with fashion brands to reach new audiences and showcase art in non-traditional environments.
3. Retail - Disruptive innovation opportunity: Redefining the concept of flagship stores by incorporating interactive art installations to create memorable and immersive shopping experiences.
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