Banza's Masterpiece'zas Turn Pizzas Into Works of Art
Laura McQuarrie — August 17, 2022 — Lifestyle
References: eatbanza & prnewswire
Masterpiece'zas are the new pizza kits for kids from Banza and they turn the beloved high-protein, high-fiber pizzas into blank canvases for creating edible works of art. Knowing that a high percentage of families struggle with at least one picky eater in the household, the brand set out to turn mealtime into playtime.
Each nutrient-rich, creativity-inspiring kit supplies a crust made from chickpeas, plus pre-sliced veggies and Tupperware Deco Pens that are ready to be filled with sauce or dressing for decorating. There are also scissors for slicing, plus Gotham Greens Vegan Pesto and Burlap & Barrel oregano.
These new pizza products are launching for back-to-school season, a time of change that's stressful enough on its own but doesn't need to be with the help of a meal kit.
Each nutrient-rich, creativity-inspiring kit supplies a crust made from chickpeas, plus pre-sliced veggies and Tupperware Deco Pens that are ready to be filled with sauce or dressing for decorating. There are also scissors for slicing, plus Gotham Greens Vegan Pesto and Burlap & Barrel oregano.
These new pizza products are launching for back-to-school season, a time of change that's stressful enough on its own but doesn't need to be with the help of a meal kit.
Trend Themes
1. Creativity-focused Meal Kits - Banza's Masterpiece'zas demonstrate a trend towards meal kits that prioritize creativity and playfulness to make mealtime more engaging.
2. Kid-friendly Food Innovation - Masterpiece'zas represent an opportunity for food industry professionals to explore new, innovative ideas for kid-friendly, nutritious meals.
3. Functional Food for Picky Eaters - Banza's chickpea crust and pre-sliced veggies in the Masterpiece'zas highlight a trend towards functional foods designed to appeal to picky eaters.
Industry Implications
1. Food & Beverage - The Masterpiece'zas pizza kits offer new opportunities for innovation in the food industry, particularly in the area of functional foods for families.
2. Education & Childcare - The customizable and interactive nature of Masterpiece'zas makes them an ideal tool for educational and childcare providers looking to encourage creativity and healthy eating in children.
3. Meal Kit Delivery - Banza's launch of Masterpiece'zas for the back-to-school season offers opportunities for meal kit delivery services to differentiate themselves from competitors by offering creative, kid-friendly options.
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