Costa Coffee Introduces 'Vege Kreme' in Poland
Niko Pajkovic — September 17, 2021 — Lifestyle
International coffee chain Costa Coffee has added a specialty vegan whipped cream to its menu at all 140 locations in Poland. Dubbed 'Vege Kreme,' this dairy-free whipped cream alternative is made by the European brand Flora, which is well-known for its popular vegan butter.
Made with 'Flora Professional' 31 percent, 'Vege Kreme' is an entirely plant-based option that will allow coffee-lovers to indulge in the sweet beverage topping regardless of their dietary restrictions. According to the company, Costa Coffee first began testing the vegan whipped cream at locations in Warsaw and Krakow where it was met with high praise. Now, all of the chain's locations in Poland will be updating their menus to include the unique cream-like innovation.
“I am glad that professionals in the catering market, but also the consumers themselves, have once again confirmed that Flora Plant is a universal and reliable product that works perfectly instead of traditional whipped dairy cream,” said Wiktor Orliński, Marketing Manager for Foodservice at Upfield.
Image Credit: Costa Coffee
Made with 'Flora Professional' 31 percent, 'Vege Kreme' is an entirely plant-based option that will allow coffee-lovers to indulge in the sweet beverage topping regardless of their dietary restrictions. According to the company, Costa Coffee first began testing the vegan whipped cream at locations in Warsaw and Krakow where it was met with high praise. Now, all of the chain's locations in Poland will be updating their menus to include the unique cream-like innovation.
“I am glad that professionals in the catering market, but also the consumers themselves, have once again confirmed that Flora Plant is a universal and reliable product that works perfectly instead of traditional whipped dairy cream,” said Wiktor Orliński, Marketing Manager for Foodservice at Upfield.
Image Credit: Costa Coffee
Trend Themes
1. Plant-based Alternatives - The trend of creating more plant-based alternatives to dairy offers an opportunity for innovation in the food and beverage industry.
2. Vegan Menu Items - The rise of veganism and dietary restrictions present an opportunity for creating more vegan menu items in the culinary industry.
3. Specialty Ingredients in Chains - The introduction of specialty ingredients, like Flora Professional, into chain restaurants can disrupt traditional menus and offer a unique experience for customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating more plant-based options and innovative ingredients into their products and menus.
2. Plant-based Foods - The increasing demand for plant-based foods and substitutes presents an opportunity for innovation in the plant-based food industry.
3. Marketing and Advertising - The introduction of specialty ingredients and vegan menu items in chains requires a strategic marketing and advertising approach to target customers with dietary restrictions and preferences.
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