Bulleit Bourbon Whiskey Gets an Old West Makeover
Malika Renee Butss — February 26, 2014 — Business
References: bulleit & packagingoftheworld
Bulliet Bourbon Whiskey is a liquor giving the same old great taste since the mid-1800s, and a traditional whiskey such as this needs to be greatly displayed.
In partnership with design agency Sandstrom Partners, the Bulliet Bourbon Whiskey brand has undergone a brand new makeover that is sure to draw even more consumers to this wickedly spicy whiskey. Sandstrom Partners is an award-winning designing company with work that really proves its champion status. To display two new products in the Bulleit Whiskey line, Sandstrom Partners took inspiration from the wild, wild west and gave this whiskey a wicked western feel, complete with an old timey saloon looking box packaging.
Whiskey has never looked so good.
In partnership with design agency Sandstrom Partners, the Bulliet Bourbon Whiskey brand has undergone a brand new makeover that is sure to draw even more consumers to this wickedly spicy whiskey. Sandstrom Partners is an award-winning designing company with work that really proves its champion status. To display two new products in the Bulleit Whiskey line, Sandstrom Partners took inspiration from the wild, wild west and gave this whiskey a wicked western feel, complete with an old timey saloon looking box packaging.
Whiskey has never looked so good.
Trend Themes
1. Vintage Aged Whiskey - Opportunity for disruptive innovation in the whiskey industry by creating vintage and aged whiskey displays to enhance consumer appeal.
2. Old West Makeover - Disruptive innovation opportunity in the design industry by incorporating old west aesthetics into product packaging to attract consumers.
3. Wickedly Spicy Whiskey - Innovation opportunity to introduce bold and spicy flavors in the whiskey industry to cater to consumers seeking unique taste experiences.
Industry Implications
1. Liquor Industry - Opportunity for disruptive innovation in the liquor industry by revamping traditional whiskey brands with new packaging designs and flavors.
2. Design Industry - Innovation opportunity in the design industry by creating visually appealing packaging inspired by historical eras to enhance product appeal.
3. Beverage Industry - Opportunity for disruptive innovation in the beverage industry by introducing bold and unique flavors to cater to consumers' evolving taste preferences.
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