Shed Simove's Google Glass Humor Resulted in a Clever Kickstarter Campaign
Alyson Wyers — May 27, 2014 — Pop Culture
References: kickstarter & designtaxi
If you've ever pondered the various application of Google Glass, one you might not have considered is Google Glass humor. Luckily, UK comedian Shed Simove has. The Google Glass tumblr is a drinking glass with their logo and search bar engraved on it.
Currently a Kickstarter project, the alcoholic tumbler can be customized with any search term. The punny cups are filled with Google Glass humor, including slogans like 'I'm feeling lucky' and 'search for beverage.' The entrepreneur conceived of the glasses as a more affordable and accessible version of the popular wearable technology. Big on word play, he also suggests it would be perfect with a byte to eat.
While the crowdsourcing campaign has exceeded its pledge goal, Simove noted he may need to start another fundraiser if Google decides to sue him.
Currently a Kickstarter project, the alcoholic tumbler can be customized with any search term. The punny cups are filled with Google Glass humor, including slogans like 'I'm feeling lucky' and 'search for beverage.' The entrepreneur conceived of the glasses as a more affordable and accessible version of the popular wearable technology. Big on word play, he also suggests it would be perfect with a byte to eat.
While the crowdsourcing campaign has exceeded its pledge goal, Simove noted he may need to start another fundraiser if Google decides to sue him.
Trend Themes
1. Customizable Drinking Glasses - Opportunity for businesses to create personalized and unique drinking glasses with custom designs and slogans.
2. Humorous Product Marketing - Potential for companies to incorporate humor into their products or marketing campaigns to engage customers and create a memorable brand experience.
3. Affordable Wearable Alternatives - Disruptive innovation potential in developing more affordable and accessible alternatives to popular wearable technologies.
Industry Implications
1. Customization Industry - Opportunity for businesses in the customization industry to offer personalized drinkware options to consumers.
2. Marketing and Advertising Industry - Unique opportunity for companies in the marketing and advertising industry to utilize humor in product promotions and campaigns to attract customers.
3. Wearable Technology Industry - Potential for companies in the wearable technology industry to explore more affordable and accessible options to expand their customer base.
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