The Packaging for CaPao Quinoa Squares Carries an Upcycled Certification
Laura McQuarrie — October 27, 2021 — Eco
References: capaofruit & prnewswire
CaPao is on a mission to upcycle as much cacaofruit as it possibly can and its Quinoa Squares are a new addition to the brand's portfolio that combine upcycled cacaofruit with oats and puffed quinoa. The portable, stackable squares are said to be chewy yet crisp, as well as zesty and sweet, and they can be found in flavors like Coconut Oat, Ginger Berry and Almond Orange.
These new snacks set themselves apart with the first Upcycled Certified mark on its packaging from the Upcycled Food Association. Shannon Neumann, Association Director of SnackFutures innovation, says "Being able to communicate the mark on-pack is important to us because it's an opportunity to continue educating people on what upcycled means, why it matters, and how they can be part of reducing food waste and creating a snacking world that is good for people, kind to the planet and deliciously fun."
These new snacks set themselves apart with the first Upcycled Certified mark on its packaging from the Upcycled Food Association. Shannon Neumann, Association Director of SnackFutures innovation, says "Being able to communicate the mark on-pack is important to us because it's an opportunity to continue educating people on what upcycled means, why it matters, and how they can be part of reducing food waste and creating a snacking world that is good for people, kind to the planet and deliciously fun."
Trend Themes
1. Upcycling Cacaofruit - Upcycling cacaofruit into snacks like CaPao Quinoa Squares is a trend that aligns with consumers' desire for sustainability and minimizing food waste.
2. Upcycled Certification - Brands like CaPao using the Upcycled Certified mark provide an opportunity to educate consumers on the importance of upcycling and reducing food waste.
3. Portable Stackable Snacks - The portability and stackability of CaPao Quinoa Squares offer convenience for on-the-go snacking.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate upcycling practices and certifications to appeal to consumers who prioritize sustainability and reducing food waste.
2. Packaging - Incorporating upcycled materials into packaging or utilizing certifications like the Upcycled Certified mark can help companies reduce their environmental footprint.
3. Retail - Retailers can offer a wider selection of sustainable snacks, like CaPao Quinoa Squares, to attract eco-conscious consumers.
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