Last Crumb Takes Cues from High-End Streetwear and Designer Goods
Laura McQuarrie — September 8, 2021 — Marketing
References: lastcrumb & prnewswire
Last Crumb is a luxury cookie company that delivers indulgent experiences inspired by high-end streetwear and designer goods. The brand's premium Core Collection consists of a dozen flavors with fun names like 50 Cent (birthday cake) and When Life Gives You Lemons (lemon bar), The Floor is Lava (chocolate lava.) The brand also offers cookies based on blueberry muffins, S'mores and other sweet treats like banana cream pie. The handmade treats by Last Crumb are baked after a proprietary three-day dough preparation process.
The D2C company fills a gap in the market with cookies that are exclusive and edgy and they're packaged in sleek black boxes and semi-transparent individual cookie pouches.
The brand recently completed a seed financing round to support its flagship kitchen in Los Angeles and increased demand.
The D2C company fills a gap in the market with cookies that are exclusive and edgy and they're packaged in sleek black boxes and semi-transparent individual cookie pouches.
The brand recently completed a seed financing round to support its flagship kitchen in Los Angeles and increased demand.
Trend Themes
1. Luxury Food Brands - Opportunity to create luxury food brands and high-end food delivery services inspired by fashion and design.
2. Exclusive Baked Goods - Opportunity to create exclusive baked goods market with proprietary recipes and unique packaging.
3. Fashion-inspired Food Products - Opportunity to establish a new area of fashion-inspired food products and cater to the millennial demographic.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate cookie packaging and recipe design for the luxury and exclusive markets.
2. Fashion and Design - The fashion and design industry can collaborate on food products to cater to Millennials with an interest in fashion and food.
3. E-commerce - E-commerce companies can create a niche market for high-end food delivery services with exclusive brands and packaging.
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