Once only a health & wellness activity, yoga is now infiltrating daily living
Implications - A study by Yoga Journal reported that about 15 million Americans practiced yoga in 2008. This popular activity is no longer confined to the yoga studio, however; it is making its way into daily life and inspiring everything from office furniture to traffic lights. American consumers are spending over $5.7 billion on yoga classes and products per year in efforts to de-stress and improve health, This points to the potential of even more products and services centered on comfort, health and stress relief.
Trend Themes
1. Yoga Goes Mainstream - Yoga is increasingly infiltrating daily life and inspiring everything from office furniture to traffic lights, indicating potential for even more product and service opportunities.
2. Yoga Innovation in Design and Technology - New yoga-related products, from ergonomic kayak redesigns to roll-up yoga mat computers, have been created thanks to the advancement in innovative technologies.
3. Virtual Yoga Studios and Upscale Yoga Wear - As technology continues to improve, virtual yoga studios become increasingly popular, while upscale yoga wear is designed for fashion-conscious yogis who want to stand apart from the crowd.
Industry Implications
1. Fitness and Wellness Industry - The fitness and wellness industry has a clear opportunity to tap into the growing popularity of yoga by designing products and services that center on comfort, health, and stress relief.
2. E-commerce Industry - The e-commerce industry can make yoga-related products more accessible by utilizing innovative technologies that enable people to purchase products online and have them delivered to their doorstep.
3. Fashion Industry - The fashion industry can cater to the demands of fashion-conscious yogis by designing and selling upscale yoga wear that is functional, comfortable, and stylish.
