Hysterical Exercise
Jacob Courtade — January 3, 2007 — Lifestyle
References: laughteryoga.org & iht
Not enough laughter in your day? Maybe you should look for a Laughter Yoga club in your area. The idea of Laughter Yoga started in India and is big in California and growing in other parts of the world. The Laughter Yoga Institute of Laguna Beach states that "Laughter Yoga is a practice integrating therapeutic laughter exercises and yoga breathing to enhance both the state of the mind and that of the physical body." Laguna Beach is the epicenter for Laughter Yoga in the U.S., with more than 4,500 participants having attended sessions on the beach. According to Jeffrey Briar, the founder of the Laughter Yoga Institute of Laguna Beach, Laughter Yoga works because "ff you're laughing with a group of other people, fake laughter very quickly becomes real."
Trend Themes
1. Laughter Yoga as a Stress-relief Practice - Opportunity for wellness centers and yoga studios to incorporate laughter yoga sessions as an innovative way to reduce stress and improve mental health.
2. Laughter Yoga for Corporate Team Building - Opportunity for team-building companies to offer laughter yoga sessions as a unique and effective team bonding activity that promotes positivity and boosts morale.
3. Laughter Yoga in Senior Care Facilities - Opportunity for senior living communities to introduce laughter yoga as a therapeutic activity that enhances overall well-being and promotes social interaction among residents.
Industry Implications
1. Wellness Centers - Disruptive innovation opportunity: Offering laughter yoga sessions as an alternative stress-relief practice to attract new customers and differentiate from competitors.
2. Yoga Studios - Disruptive innovation opportunity: Incorporating laughter yoga classes as an additional offering to expand their customer base and attract individuals seeking a fun and uplifting yoga experience.
3. Team-building Companies - Disruptive innovation opportunity: Introducing laughter yoga as a team-building activity to help companies foster a positive work environment and enhance employee engagement.
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