JustMyMat Features Your Name
Lauren Vinci — December 11, 2007 — Lifestyle
If you ever wanted to use yoga as a form of self-expression, you have to check out this company, JustMyMat.
All the yoga mats are made from eco-friendly materials and are personalized. What's better than a green gift with your name on it?
They have colors like Serene green mats and Aloha orange thread. It's a great idea and will probably be on a lot of gift wish lists this year.
Implications - Consumers are looking to reduce their carbon footprint on the planet after media outlets effectively promoted environmental consciousness. As such, products which appear less harmful to the environment are likely to garner the business of consumers over generic products. Companies may consider incorporating green initiatives into their wares to entice consumers.
All the yoga mats are made from eco-friendly materials and are personalized. What's better than a green gift with your name on it?
They have colors like Serene green mats and Aloha orange thread. It's a great idea and will probably be on a lot of gift wish lists this year.
Implications - Consumers are looking to reduce their carbon footprint on the planet after media outlets effectively promoted environmental consciousness. As such, products which appear less harmful to the environment are likely to garner the business of consumers over generic products. Companies may consider incorporating green initiatives into their wares to entice consumers.
Trend Themes
1. Personalized Eco-friendly Products - Opportunity for businesses to offer personalized products made from eco-friendly materials in response to consumer demand for sustainability.
2. Green Gifting - Growing trend of consumers seeking eco-friendly and personalized gifts for special occasions, providing an opportunity for companies to create unique and sustainable gift options.
3. Yoga as Self-expression - Increasing interest in using yoga as a means of self-expression, leading to a demand for personalized and unique yoga products.
Industry Implications
1. Eco-friendly Product Manufacturing - Manufacturing companies can capitalize on the trend of eco-friendly products by producing personalized items like yoga mats using sustainable materials.
2. Gift and Specialty Retail - Retailers can tap into the green gifting trend by offering personalized eco-friendly products, including yoga mats, as thoughtful and sustainable gift options.
3. Wellness and Fitness - The yoga as self-expression trend presents an opportunity for wellness and fitness industry players to develop and market personalized and unique yoga products that align with consumers' desire for individuality.
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