Designer Saana Hellsten Designs Concept Packaging Based on Needs
Meghan Young — December 24, 2014 — Art & Design
References: saanahellsten & fastcodesign
While many designers and business are looking to bend people's perspectives of gender and how children are raised in modern societies, designer Saana Hellsten addresses an everyday routine that has forever been divided by the identity of sex. Saana Hellsten has created a neutral shaving kit that focuses on a person's need instead of more superficial matters. Although it is clear that different blades are required for different types of hair, Saana Hellsten notes that distinction is more important than anything else.
With this is mind, Saana Hellsten has created a concept brand, Basik. Its packaging is tasteful yet subdued, which helps it speak to any individual. The kit is ordered online, where people can choose what they would be using it for and what color they want.
With this is mind, Saana Hellsten has created a concept brand, Basik. Its packaging is tasteful yet subdued, which helps it speak to any individual. The kit is ordered online, where people can choose what they would be using it for and what color they want.
Trend Themes
1. Gender-inclusive Toiletries - Opportunity for brands to create toiletries that cater to all genders.
2. Personalized Packaging - Opportunity for brands to offer personalized packaging that speaks to any individual regardless of their gender identity.
3. Non-gendered Product Lineups - Opportunity for brands to create product lineups that are non-gendered and cater to all individuals needs.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care brands to create gender-neutral product lineups catered to all individual needs.
2. E-commerce - Opportunity for E-commerce platforms that allow customers to personalize their packaging and choose the products that fit their needs, regardless of gender.
3. Consumer Packaged Goods - Opportunity for CPG brands to create gender-neutral product lines and innovative packaging options that cater to all individual needs.
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