Native's Newest Scented Deodorant Reminds of a Pumpkin Spice Latte
Laura McQuarrie — August 30, 2017 — Fashion
References: nativecos & wellandgood
With the change of seasons, Native Deodorant is set to release an all-new scented deodorant for the fall that reminds of the iconic Pumpkin Spice Latte.
The Pumpkin Spice Latte Deodorant boasts an aluminum-free formula that is made with simple, natural ingredients like shea butter, jojoba oil, beeswax, arrowroot powder, baking soda, probiotics, plus two types of coconut oil. In addition to these ingredients, the scented deodorant gets its unique autumnal aroma from a proprietary blend of oils.
Alongside floral and botanical scents, consumers are seeking out a number of alternative deodorant fragrances; earlier in the summer, Native Deodorant introduced a trio of new products inspired by alcoholic brunch beverages like mimosa, rosé and sangria.
The Pumpkin Spice Latte Deodorant boasts an aluminum-free formula that is made with simple, natural ingredients like shea butter, jojoba oil, beeswax, arrowroot powder, baking soda, probiotics, plus two types of coconut oil. In addition to these ingredients, the scented deodorant gets its unique autumnal aroma from a proprietary blend of oils.
Alongside floral and botanical scents, consumers are seeking out a number of alternative deodorant fragrances; earlier in the summer, Native Deodorant introduced a trio of new products inspired by alcoholic brunch beverages like mimosa, rosé and sangria.
Trend Themes
1. Alternative Deodorant Scents - As consumers seek out alternative deodorant fragrances like pumpkin spice, businesses can experiment with a wider range of unique and unconventional scents.
2. Natural Ingredient Formulas - The popularity of Native's aluminum-free, natural ingredient deodorant formula presents an opportunity for other companies to develop innovative, all-natural products of their own.
3. Beverage-inspired Scents - The success of Native's brunch beverage-inspired deodorant scents like mimosa, rosé, and sangria highlight an opportunity for other businesses to tap into the popularity of boozy product flavors.
Industry Implications
1. Personal Care - Businesses in the personal care industry can experiment with unique fragrances and natural ingredient formulas, while exploring the growing trend of unconventional scent options.
2. Food & Beverage - The success of Native's brunch-inspired deodorant scents highlights an opportunity for food and beverage companies to develop complementary products that tap into the popularity of boozy flavors.
3. Health & Wellness - As the popularity of natural and organic products continues to grow, businesses in the health and wellness industry can create their own innovative, all-natural personal care products that appeal to consumers seeking healthier alternatives.
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