Barbie And Hot Wheels Take Over Hilton Toronto
Angela Lowe — June 27, 2007 — Special
References: marketingmag
Mattel has partnered with Hilton Toronto to present Barbie and Hot Wheels themed hotel rooms for children. Toronto is the first North American site for these theme rooms. Similar rooms have been introduced in Argentina, Chile and South Korea within the past year. Guests can start booking these rooms as early as this Friday until Sept 2. Depending on the response of this summer trial, Hilton might introduce this concept to other properties. The Barbie room, of course will be pink and the Hot Wheels room will include a car-shaped bed. This launch also coincides with the launch of furniture from Mattel, which will be sold exclusively through The Brick. Hilton Toronto and Mattel will also donate a portion of proceeds generated from the rooms to SickKids Foundation.
Trend Themes
1. Themed Hotel Rooms - Opportunity for hotels to partner with popular brands and offer themed rooms for children as a unique selling proposition.
2. Branded Merchandise - Opportunity for merchandise companies like Mattel to create exclusive products for hotels and hospitality industry to generate additional revenue.
3. Philanthropic Partnerships - Opportunity for companies like Hilton and Mattel to build brand loyalty through charitable giving and support of local organizations.
Industry Implications
1. Hospitality Industry - Hotels can offer themed rooms like Barbie and Hot Wheels to attract more families with children looking for unique experiences.
2. Merchandise Industry - Companies like Mattel can develop exclusive products like furniture and toys for hotels looking to offer branded experiences to their guests.
3. Non-profit Organizations - Organizations like SickKids Foundation benefit from partnerships like the one between Hilton Toronto and Mattel by receiving donations and support from corporate partners.
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