Games geared to adults become more "quarantine-friendly"
Trend - Brands that specialize in adult gaming platforms and products are offering new or revamped versions of their products as they try to encourage adults to stay inside, and keep them entertained while doing so.
Insight - As consumers around the world are now practicing physical distancing and spending the majority of their time at home, there is a higher demand for home-based entertainment like streaming platforms, games, and more. This comes as consumers try to cope with some of the more manageable consequences of physical distancing--boredom and a lack of stimulation.
Insight - As consumers around the world are now practicing physical distancing and spending the majority of their time at home, there is a higher demand for home-based entertainment like streaming platforms, games, and more. This comes as consumers try to cope with some of the more manageable consequences of physical distancing--boredom and a lack of stimulation.
Workshop Question - How is your brand providing relief or support for individuals affected by COVID-19?
Trend Themes
1. Home-based Entertainment - As consumers around the world are practicing physical distancing and spending more time at home, there is a higher demand for home-based entertainment products.
2. Gamification for Adults - Brands in adult gaming are offering new or revamped products to encourage adults to stay inside and keep them entertained during quarantine.
3. Virtual Team-building - Virtual escape rooms and scavenger hunts allow teams to bond and collaborate remotely.
Industry Implications
1. Entertainment - The demand for home-based entertainment products has seen a surge.
2. Gaming - Brands that specialize in adult gaming platforms and products are offering new or revamped versions of their products as they try to encourage adults to stay inside.
3. Team-building - Virtual team-building activities are emerging as an alternative to in-person team-building activities in the current scenario.
4 Featured, 35 Examples:
95,604 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Average
Consumer Insight Topics:
