Cauliflower is being used as a substitute for cheese in dairy-based foods
Trend - Brands are updating their plant-based product lines with cauliflower. The vegetable is being utilized either as a base for vegan cheeses or as a substitute in other products.
Insight - Consumer interest in the vegan lifestyle continues to grow exponentially and this creates a demand for more diversity in terms of meat and dairy alternatives. Many are open to experimentation in this space as they try plant-based products that authentically replicate their traditional counterparts. As a result, vegan consumers and those looking to expand their dietary preferences are enthusiastic about ingredient innovations that contribute to flavor and texture.
Insight - Consumer interest in the vegan lifestyle continues to grow exponentially and this creates a demand for more diversity in terms of meat and dairy alternatives. Many are open to experimentation in this space as they try plant-based products that authentically replicate their traditional counterparts. As a result, vegan consumers and those looking to expand their dietary preferences are enthusiastic about ingredient innovations that contribute to flavor and texture.
Workshop Question - How could your brand prioritize diversity of choice within its offerings?
Trend Themes
1. Cauliflower-based Dairy Substitutes - Brands are utilizing cauliflower as a base for vegan cheeses or as a substitute in other dairy products to cater to the growing interest in plant-based alternatives.
2. Niche Plant-based Alternatives - Consumers are looking for diversity in meat and dairy alternatives and are drawn to unique substitutes such as nut-free and cauliflower-based cheese alternatives
3. Gluten-free & Allergy-friendly Options - Brands are offering plant-based substitutes that cater to specific dietary restrictions such as gluten-free and allergen-free options.
Industry Implications
1. Plant-based Foods Industry - This industry is expanding with the growing demand for plant-based alternatives, with a focus on creating diverse and innovative products using unique ingredients such as cauliflower.
2. Allergy-free Foods Industry - As more consumers with specific dietary restrictions seek out alternatives, the industry is catering to their needs by offering gluten-free and allergen-free options.
3. Sustainable Food Industry - Brands are using manufacturing byproducts to create environmentally resilient alternatives to dairy, contributing to the sustainable food industry.
