Brands and chefs are launching virtual cooking classes & shows for consumers to enjoy
Trend - With the expansion of physical distancing policies around the world, restaurants and celebrity chefs are launching virtual experiences that will help consumers innovate in their own kitchen. Whether they are about trying a new recipe or developing cooking skills further, these experiences are beneficial in a multitude of ways.
Insight - Since consumers are advised to remain at home during the current health pandemic, many have turned to learning a new skill or perfecting an existing one to pass the time. Offered exclusively in the virtual space due to safety concerns, these experiences allow consumers to feel fulfilled during their period in self-isolation. The emphasis on productivity and self-development grants individuals a sense of purpose, allowing them to feel less anxious about the developing global situation.
Insight - Since consumers are advised to remain at home during the current health pandemic, many have turned to learning a new skill or perfecting an existing one to pass the time. Offered exclusively in the virtual space due to safety concerns, these experiences allow consumers to feel fulfilled during their period in self-isolation. The emphasis on productivity and self-development grants individuals a sense of purpose, allowing them to feel less anxious about the developing global situation.
Workshop Question - How might your brand support consumers virtually in a crisis?
Trend Themes
1. Virtual Cooking Classes - With the pandemic forcing people to stay at home, chefs and food brands are offering virtual cooking classes as a way to teach new recipes as well as expand culinary skills.
2. Limited-ingredient Cooking Shows - Cooking shows that offer recipes with limited ingredients are becoming more popular in response to the difficulties of shopping and hoarding necessities during the pandemic.
3. Chef-led Virtual Cooking Classes - Professional chefs and former MasterChef contestants are leading virtual cooking classes catering to all types of cuisine preferences and cooking skill levels.
Industry Implications
1. Food and Beverage Industry - COVID-19 has drastically changed how people enjoy eating and cooking, creating a need for businesses in the food and beverage industry to adapt to virtual platforms and limited ingredient options for their recipes.
2. Education Industry - Virtual cooking classes are not only a way to teach culinary skills, but also offer an opportunity for online education and new skill acquisition for those interested in other subjects.
3. Technology Industry - The need for virtual platforms to engage with a larger audience in cooking classes is creating new opportunities for the technological advancements in video conferencing, streaming, and online learning platforms.
