Therapeutic platforms offer coping techniques for those dealing with COVID-19
Trend - Platforms and videos that are designed to offer people coping mechanisms to deal with depression and anxiety are on the rise as brands aim to reduce some of the psychological consequences that will result from the COVID-19 pandemic.
Insight - The COVID-19 pandemic has changed the lives of billions of people around the world, and the new normal consumers are facing is psychologically draining. Between people losing their means of income, worrying about their health and the health of their loved ones, and experiencing social isolation that's only somewhat alleviated by virtual means of connectivity--people's mental health is currently at-risk. Accessible ways to cope amidst the indefinite uncertainty offer consumers some respite while they get accustomed to the changes happening around them.
Insight - The COVID-19 pandemic has changed the lives of billions of people around the world, and the new normal consumers are facing is psychologically draining. Between people losing their means of income, worrying about their health and the health of their loved ones, and experiencing social isolation that's only somewhat alleviated by virtual means of connectivity--people's mental health is currently at-risk. Accessible ways to cope amidst the indefinite uncertainty offer consumers some respite while they get accustomed to the changes happening around them.
Workshop Question - How is your brand alleviating the stress that COVID-19 has brought to your customers or employees?
Trend Themes
1. Coping Platforms - Platforms and videos that offer people coping mechanisms to deal with depression and anxiety are on the rise as a response to psychological consequences resulting from the COVID-19 pandemic.
2. Free Teletherapy - In response to COVID-19's impact, free teletherapy services for mental health coaching and virtual stress-management programs are being more widely adopted to alleviate some of the psychological strain of the pandemic.
3. ASMR Videos - The rise of autonomous sensory meridian response (ASMR) content is being used to soothe anxiety caused by the COVID-19 pandemic, with unique opportunities being presented for content creators to produce relevant, informative, and engaging ASMR content.
Industry Implications
1. Mental Health Services - Mental health services and wellness businesses could tailor their service provisions to meet the rising demand for mechanisms that offer people coping mechanisms during life-changing world events such as the COVID-19 pandemic.
2. Telehealth Services - Telehealth providers can expand their range of services to include psychological counseling and wellness coaching to help more people actively move towards wellness amidst difficult times, tapping into this new found market of digital wellness enthusiasts.
3. Online Content Creation - For those involved with online content creation, there's an opportunity to produce engaging, informative, and relevant ASMR content that can help ease the anxiety caused by COVID-19, tapping into consumer consumption for products regarding this content that can cater to their needs.
