ZURU's Fifi "The Flossing Sloth" Slowly Moves to Popular Dance
Laura McQuarrie — March 5, 2020 — Life-Stages
References: zuru & toyfair.vporoom
After introducing Boppi "The Booty Shakin" Llama, ZURU is adding to its Pets Alive collection with a dancing sloth toy. Fifi "The Flossing Sloth" swings her arms slowly from side to side and gradually picks up speed to complete a popular dance that kids will recognize. The sloth toy for kids ages three and up dances to three different dance tracks and comes to life with blinking eyes and endearing movements.
With Fifi, ZURU is predicting that 2020 will be the Rise of The Sloth and this is being supported by the fact that the British Toy & Hobby Association's Toy Fair named Fifi one of its Hero Toys for the year.
Image Credit: ZURU
With Fifi, ZURU is predicting that 2020 will be the Rise of The Sloth and this is being supported by the fact that the British Toy & Hobby Association's Toy Fair named Fifi one of its Hero Toys for the year.
Image Credit: ZURU
Trend Themes
1. Rise of the Sloth - The introduction of Fifi suggests that the sloth toy market is set to grow with an increasing demand for animal-themed toys.
2. Dancing Toys - The success of Fifi and Boppi demonstrates a trend for interactive toys that mimic popular dance moves, opening up opportunities for similar additions to toy collections.
3. Pets Alive Collection Expansion - The continued growth of ZURU's line of toys suggests a trend for expanding collections, allowing for a wider audience base and a greater variety of toys.
Industry Implications
1. Toy Manufacturing - The introduction of Fifi and Boppi highlights an increasing need for toy manufacturers to produce animal-themed interactive toys that mimic popular dance moves to keep up with changing consumer demand.
2. Entertainment - Interactive, animal-themed toys that mimic popular dance moves like Fifi and Boppi suggest an opportunity for entertainment companies to leverage the trend and expand into the toy market.
3. Marketing and Advertising - The popularity of Fifi and Boppi demonstrate a growing trend for using interactive animal-themed toys in marketing campaigns, allowing for greater consumer engagement with products.
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