Malibu is Now Serving Fruity Flavors of Rum in a Can
Laura McQuarrie — March 2, 2016 — Lifestyle
References: pernod-ricard-sweden & packagingoftheworld
Cloudy Lemonade, Diet Cola and Mango are a few of the exotic new flavors of ready-to-drink rum in a can being produced by Malibu.
Malibu is known for its fresh flavors and tall bottles, these sparkling pre-mixed drinks offer a new way for consumers to enjoy the rum-based beverages on the go. While the drinks are being introduced in new packaging, Super Tuesday's clever can design alludes to the iconic shape of the Malibu bottles on its slim can designs. Just like a pack of beer, the slim Malibu Cans now come in portable cases of four, which take most of the work out of preparing flavorful alcoholic drinks.
Beverages in the ready-to-drink category are in high demand, especially by consumers who lead busy lives, as well as those who are making the conscious choice to avoid carbonated drinks.
Malibu is known for its fresh flavors and tall bottles, these sparkling pre-mixed drinks offer a new way for consumers to enjoy the rum-based beverages on the go. While the drinks are being introduced in new packaging, Super Tuesday's clever can design alludes to the iconic shape of the Malibu bottles on its slim can designs. Just like a pack of beer, the slim Malibu Cans now come in portable cases of four, which take most of the work out of preparing flavorful alcoholic drinks.
Beverages in the ready-to-drink category are in high demand, especially by consumers who lead busy lives, as well as those who are making the conscious choice to avoid carbonated drinks.
Trend Themes
1. Pre-mixed Drinks - The popularity of ready-to-drink alcoholic beverages is on the rise, providing opportunities for new, innovative packaging and flavor combinations.
2. Portable Beverages - Busy consumers are actively seeking out portable, single serve beverage options to enjoy on the go.
3. Alternative Flavors - The demand for unique and exotic flavors in alcoholic beverages presents opportunities for brands to experiment and differentiate their products.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the increasing demand for innovative, convenient, and interesting pre-mixed drinks and packaging.
2. Alcohol Industry - Brands in the alcohol industry can gain a competitive advantage by offering convenient, flavorful pre-mixed drinks targeting busy consumers and those seeking unique flavor options.
3. Packaging Industry - The packaging industry can innovate by creating efficient, easily transportable packaging solutions for the growing trend of portable, single-serve alcoholic drinks.
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