Black Insomnia Claims to Be the World's Strongest Coffee
Mishal Omar — January 9, 2017 — Lifestyle
References: blackinsomnia.coffee & kickstarter
Black Insomnia's bold name, branding and accompanying claims assert that it is the world's strongest coffee.
The coffee is made from a unique blend of Ugandan, Guatemalan, Rwandan and Brazilian beans, with the claim that combined they contain 6.5% more caffeine than Black Insomnia's competitors. The brand is looking to launch its products in the USA, and is offering packs of its coffee beans as well as bottles of its cold brews. The coffee is free of added chemicals, preservatives and sugars and contains 42 more mg of caffeine than what was previously the most caffeinated coffee beverage.
Although not to be consumed in excess, Black Insomnia is ideal for individuals who appreciate highly caffeinated, boldly flavored beverages.
The coffee is made from a unique blend of Ugandan, Guatemalan, Rwandan and Brazilian beans, with the claim that combined they contain 6.5% more caffeine than Black Insomnia's competitors. The brand is looking to launch its products in the USA, and is offering packs of its coffee beans as well as bottles of its cold brews. The coffee is free of added chemicals, preservatives and sugars and contains 42 more mg of caffeine than what was previously the most caffeinated coffee beverage.
Although not to be consumed in excess, Black Insomnia is ideal for individuals who appreciate highly caffeinated, boldly flavored beverages.
Trend Themes
1. High-caffeine Coffee - The trend of highly caffeinated coffee is growing as Black Insomnia claims to have produced the world's strongest coffee.
2. Multicultural Coffee Blends - The trend of multicultural coffee blends is increasing as more coffee brands seek to offer unique and diverse flavors.
3. Natural Energy Boosters - The trend of natural energy boosters is becoming more popular as consumers seek healthier alternatives to traditional energy drinks and supplements.
Industry Implications
1. Coffee Industry - Companies in the coffee industry have an opportunity to create unique blends and market them to consumers who are seeking bold flavors and high energy.
2. Health and Wellness Industry - The health and wellness industry could benefit from the trend of natural energy boosters by creating products that are healthier and better for the body, such as Black Insomnia's all-natural coffee blends.
3. Beverage Industry - The beverage industry, particularly energy drink and supplement makers, can benefit from the trend of highly caffeinated beverages like Black Insomnia's coffee by introducing new products that cater to consumers' desires for strong and bold flavors with energy boosting effects.
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