The Clarins Lab Offers an Experience That Appeals to the Five Senses
Laura McQuarrie — January 13, 2020 — Fashion
References: int.clarins & campaignlive
At the end of the month, Clarins will be opening the Clarins Lab pop-up, enticing beauty lovers with a multi-sensory experience that offers an exploration of familiar products. Although people may be used to interacting with the brand's products through their sense of sight, smell and touch only, the brand's seven-day Clarins Lab pop-up is set to offer interactions that also awaken the sense of hearing and taste.
Inside the pop-up in Paris, visitors will be treated to an experience from the skincare brand that involves a large plant wall that's infused with the fragrance of oils from Clarins, as well as complimentary makeup consultations.
Some of the luxurious and aromatic oils that are used by the brand include sandalwood, cardamom, lavender and hazelnut oil.
Inside the pop-up in Paris, visitors will be treated to an experience from the skincare brand that involves a large plant wall that's infused with the fragrance of oils from Clarins, as well as complimentary makeup consultations.
Some of the luxurious and aromatic oils that are used by the brand include sandalwood, cardamom, lavender and hazelnut oil.
Trend Themes
1. Multi-sensory Beauty Experiences - The trend of creating beauty experiences that engage multiple senses, like sight, smell, touch, hearing, and taste, is on the rise.
2. Interactive Product Exploration - Brands are increasingly offering interactive experiences that allow customers to explore familiar products in new and immersive ways.
3. Sensory Branding - Companies are utilizing sensory elements such as fragrances and ambient sounds to create a unique brand experience.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of multi-sensory experiences by creating pop-ups or events that engage customers in a holistic way.
2. Retail and Pop-up Shops - The retail industry can leverage the trend of interactive product exploration by creating pop-up shops that allow customers to try products in innovative and engaging ways.
3. Marketing and Advertising - The marketing and advertising industry can benefit from the trend of sensory branding by creating campaigns that utilize fragrance, sound, and other sensory elements to create a memorable and immersive brand experience.
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