In London, Boots Opened the 'Inkey Lab' with The Inkey List
Laura McQuarrie — November 21, 2019 — Business
References: boots & cosmeticsbusiness
Boots and affordable skincare brand The Inkey List collaborated on the creation of the Inkey Lab, which is now open at the retailer's Covent Garden store in London. Inside the Inkey Lab, which is open for just a limited time this month, consumers are invited to make their own serums that are tailored to their specific needs and goals.
To help consumers in making their own formulas, skincare experts are on-site at the Inkey Lab. A total of 35 different combinations are available, and the finished products are accented with personalized packaging that shows a customer's name. As the in-store pop-up is open during the holiday season, customers also have the option to take advantage of a gift-wrapping service.
Image Credit: Cosmetics Business
To help consumers in making their own formulas, skincare experts are on-site at the Inkey Lab. A total of 35 different combinations are available, and the finished products are accented with personalized packaging that shows a customer's name. As the in-store pop-up is open during the holiday season, customers also have the option to take advantage of a gift-wrapping service.
Image Credit: Cosmetics Business
Trend Themes
1. Customized Skincare - Creating personalized skincare formulas tailored to individual needs and goals at in-store labs.
2. DIY Beauty - Empowering consumers to make their own beauty products using experts guidance at in-store labs.
3. Personalized Packaging - Accenting finished skincare products with personalized packaging that showcases a customer's name.
Industry Implications
1. Retail - Offering in-store skincare labs as a unique shopping experience to attract and engage customers.
2. Cosmetics - Integrating in-store labs to provide personalized skincare solutions and amplify brand loyalty.
3. Beauty Services - Providing skincare experts at in-store labs to guide consumers in creating customized skincare products at scale.
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