The Play Edition by Who Gives a Crap Features Stackable Characters
Laura McQuarrie — August 28, 2019 — Eco
References: au.whogivesacrap.org & thedieline
Who Gives a Crap is passionate about making 100% recycled toilet rolls and donating 50% of its profits to building toilets in the developing world. One of the newest offerings from the brand is The Play Edition, a playful set of limited-edition premium three-ply 100% bamboo toilet paper rolls that can be mixed, matched and stacked to create different characters.
The Play Edition makes an artful addition to the bathroom and the box that the set of toilet paper rolls comes in can be cut out to create a theatrical stage playset. The plastic-free product is made without trees and contains 14 extra-long rolls, providing plenty of opportunities for kids to use their imagination and creativity through play.
The Play Edition makes an artful addition to the bathroom and the box that the set of toilet paper rolls comes in can be cut out to create a theatrical stage playset. The plastic-free product is made without trees and contains 14 extra-long rolls, providing plenty of opportunities for kids to use their imagination and creativity through play.
Trend Themes
1. Eco-friendly Bath Products - Creating toilet paper products that are eco-friendly and playful, offers an opportunity for disruption in the bath products industry.
2. Upcycling Packaging Materials - Using packaging materials to create props or accessories for everyday experiences showcases an opportunity to disrupt packaging and recycling industries.
3. Recycling for Community Development - Manufacturing and selling eco-friendly products that contribute proceeds to community development guarantees an opportunity for disrupting both the eco-friendly and community development industries.
Industry Implications
1. Eco-friendly Bath Products - Manufacturing and selling eco-friendly bath products, especially playful toiletries, provides major opportunities for disruption in the health and beauty industry.
2. Packaging and Recycling - Using packaging that could also serve as a children's play area or props could be an opportunity to disrupt both the packaging and recycling industries.
3. Community Development - Developing eco-friendly products to support community development and regional growth presents an opportunity for disruption within the eco-friendly industry.
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