The OREO Chromatica Cookies were Created in Collaboration with Lady Gaga
Michael Hemsworth — December 2, 2020 — Marketing
The OREO Chromatica cookies are an upcoming treat created in collaboration between Nabisco and pop star Lady Gaga in celebration of the artist's latest album. The cookies are characterized by their pink-colored golden cookies that are paired with a vibrant neon green creme inside to make them a chromatic snack that avid fans are sure to eat up. The cookies come with vibrant neon pink branding on the packaging to make them instantly recognizable alongside the artist's name in large silver lettering.
Lady Gaga spoke on the new OREO Chromatica cookies saying, "This collab is inspired by the world of Chromatica, where kindness rules all things . . . I hope they brighten your day as much as they do mine."
Image Credit: Oreo
Lady Gaga spoke on the new OREO Chromatica cookies saying, "This collab is inspired by the world of Chromatica, where kindness rules all things . . . I hope they brighten your day as much as they do mine."
Image Credit: Oreo
Trend Themes
1. Collaborative Product Marketing - The OREO Chromatica cookies showcase the trend of partnering with celebrities to create unique snack experiences.
2. Colorful Snack Innovation - The vibrant look and neon green creme filling of the OREO Chromatica cookies exemplify the trend of creating visually appealing and eye-catching snacks.
3. Fan-inspired Limited Editions - The OREO Chromatica cookies demonstrate the trend of releasing special edition products that celebrate the fandom and artistic work of popular musicians.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative collaborations with celebrities to create unique and attention-grabbing products.
2. Snack Foods - The snack foods industry can leverage vibrant colors and visually appealing designs to create novelty snacks that appeal to consumers' desire for unique and exciting experiences.
3. Music Merchandise - The music merchandise industry can collaborate with food brands to create limited edition products that resonate with fans and showcase their favorite artists' creativity.
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