The Salling Group's Private Label Products Got a New Look
Josh Thompson-Persaud — June 15, 2021 — Marketing
References: sallinggroup & esmmagazine
Danish supermarket retailer Salling Group consolidated over 6,000 private label products into a single brand called Salling. The Salling Group's new brand bears a redesigned look that brings an artisanal feel to the expansive product range. The private label range includes a wide variety of items from frozen fruit and bread loaves to toilet paper and aluminum foil.
Some of the products for the Salling Group's new brand were renamed to offer increased consistency. The Salling ØKO range, for instance, was renamed and rebranded to better match Salling's other private label offerings. The Salling ØKO products are eco-friendly and organic and come in recognizable off-white packaging. The major rebrand increases transparency, builds brand awareness, and highlights the company's desire to sell good quality products at good prices. The Salling Group's products can be found at Bilka and føtex stores.
Image Credit: Salling Group
Some of the products for the Salling Group's new brand were renamed to offer increased consistency. The Salling ØKO range, for instance, was renamed and rebranded to better match Salling's other private label offerings. The Salling ØKO products are eco-friendly and organic and come in recognizable off-white packaging. The major rebrand increases transparency, builds brand awareness, and highlights the company's desire to sell good quality products at good prices. The Salling Group's products can be found at Bilka and føtex stores.
Image Credit: Salling Group
Trend Themes
1. Consolidated Private Labels - Consolidating multiple private label products under a single brand can streamline operations and increase brand recognition.
2. Artisanal Redesigns - Redesigning private label products with an artisanal feel can differentiate them from competitors and increase perceived value.
3. Eco-friendly Offerings - Offering eco-friendly and organic private label products can appeal to consumers interested in sustainability and ethical consumption.
Industry Implications
1. Retail - Retailers can benefit from more cohesive private label branding and offering eco-friendly options to consumers.
2. Packaging - Packaging companies can work with retailers to create unique and recognizable packaging designs for private label products.
3. Consumer Goods - Private label brands in the consumer goods industry can benefit from redesigns that reflect current trends and values, such as artisanal and eco-friendly options.
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