Jaden Smith Updates the New Balance Vision Racer Sneaker
Jaden Smith joins forces with New Balance to celebrate this year's Earth Day with a new design update of the Vision Racer sneaker model. It joins the ReWorked series and is entirely focused on a sustainable approach. The latest sneaker is made using "74% SPINNEX fiber, 16% recycled polyester, and 10% Spandex."
All of this is complete in a light gray hue throughout with white overlays along with the heels, the toe boxes, and the mid-foot sections. Notably, there are speckled details throughout the shoe for a textural look. Branding details that nod to New Balance can be seen at the side panels and at the heel counters in a dark black. The aforementioned speckled patterns decorate the dimensional midsoles that sit on top of the traditional clear outsole that showcases the words “[DO YOU SEE IT YET?]”
Image Credit: New Balance
All of this is complete in a light gray hue throughout with white overlays along with the heels, the toe boxes, and the mid-foot sections. Notably, there are speckled details throughout the shoe for a textural look. Branding details that nod to New Balance can be seen at the side panels and at the heel counters in a dark black. The aforementioned speckled patterns decorate the dimensional midsoles that sit on top of the traditional clear outsole that showcases the words “[DO YOU SEE IT YET?]”
Image Credit: New Balance
Trend Themes
1. Sustainable Sneakers - Opportunity for sustainable materials to be incorporated in the shoe industry for a greener approach towards manufacturing.
2. Reworked Series - Creating an opportunity for companies to revamp the design of their existing products, using excess materials and repurposing them into new products.
3. Textured Sneakers - Incorporating texture designs into sneakers for a more unique and visually appealing aesthetic.
Industry Implications
1. Footwear Industry - The footwear industry has the opportunity to create a more sustainable product line for their customers by finding ways to incorporate more eco-friendly materials into the manufacturing process.
2. Fashion Industry - The fashion industry has the opportunity to take a more sustainable approach towards manufacturing by creating sustainable practices for their production and design processes.
3. Retail Industry - Retailers have the opportunity to market and sell more sustainable products to consumers who are increasingly conscious of their personal impact on the environment.
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