The Headdress Affair Benefit
References: styleguru.org & fashionwiredaily
If the flower hat Sarah Jessica Parker wore to the Sex and the City movie’s London premier is too eccentric for your fashion taste, wait until you see the overly outrageous floral headdresses in the “Tulips and Pansies: The Headdress Affair” collection.
Already in its seventh year, the annual benefit fashion show of Village Care featured a talented collaboration of New York’s finest florists and top fashion designers. The likes of Betsey Johnson, Catherine Malandrino, Alvin Valley and Magda Berliner transformed heads of models into gardens of freshly picked floral fashion. Despite the title of the event, it’s not just tulips and pansies that were found hanging on the tresses but also other fresh flowers and plants like roses, orchids, pencil cactus and a lot more that we usually see in wedding bouquets.
As much as it looks like a show for the preservation of mother nature, “Tulips and Pansies: The Headdress Affair” is actually a fund-raising event for Village Care’s HIV and AIDS patients.
Already in its seventh year, the annual benefit fashion show of Village Care featured a talented collaboration of New York’s finest florists and top fashion designers. The likes of Betsey Johnson, Catherine Malandrino, Alvin Valley and Magda Berliner transformed heads of models into gardens of freshly picked floral fashion. Despite the title of the event, it’s not just tulips and pansies that were found hanging on the tresses but also other fresh flowers and plants like roses, orchids, pencil cactus and a lot more that we usually see in wedding bouquets.
As much as it looks like a show for the preservation of mother nature, “Tulips and Pansies: The Headdress Affair” is actually a fund-raising event for Village Care’s HIV and AIDS patients.
Trend Themes
1. Floral Headdresses - Opportunity for fashion and event industries to incorporate the trend into their designs and marketing strategies, especially for bridal and music festival markets.
2. Eco-fashion - Opportunity for the fashion industry to further explore the use of sustainable materials and practices in the production of floral headdresses, tapping into the growing consumer interest in eco-friendly fashion.
3. Charitable Fashion Events - Opportunity for event planners and fashion designers to collaborate on charitable events that showcase creative, trendsetting designs while also raising funds for worthy causes.
Industry Implications
1. Fashion - The growing popularity of floral headdresses presents opportunities for the fashion industry to incorporate the trend into their designs and marketing strategies.
2. Events - The trend of floral headdresses can be applied to various events such as weddings, music festivals, and charitable fundraisers, creating opportunities for event planners to incorporate this trend into their designs.
3. Non-profits - Charitable fashion events like 'Tulips and Pansies: The Headdress Affair' present opportunities for non-profits organizations to attract donors and raise funds for their cause while collaborating with designers and florists to create unique events.
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