The Lululemon x Huckberry Navigation Down Jacket Has Stretch
Michael Hemsworth — January 13, 2021 — Fashion
References: huckberry & blessthisstuff
The Lululemon x Huckberry Navigation Down Jacket is an adventure-ready collaboration outerwear style created between the two brands to offer athletic individuals with a way to brave winter weather. The jacket is exclusively available through Huckberry and features a 700-fill design that is achieved using power goose down to provide lightweight warmth for the wearer. The construction of the jacket is achieved using stretch nylon along with an elastane shell that will move with the wearer instead of having them feel restricted when hiking or simply going about their daily routine.
The Lululemon x Huckberry Navigation Down Jacket is part of the continued shift towards all-season apparel that is built with active lifestyles in mind as more consumers head outdoors for exercise.
The Lululemon x Huckberry Navigation Down Jacket is part of the continued shift towards all-season apparel that is built with active lifestyles in mind as more consumers head outdoors for exercise.
Trend Themes
1. All-season Apparel - There is an opportunity for outdoor apparel companies to create all-season apparel that is built with active lifestyles in mind.
2. Stretchable Outerwear - The trend towards stretchable outerwear presents an opportunity for companies to create more comfortable and flexible jackets for active individuals.
3. Lightweight Down Jackets - There is a demand for lightweight down jackets that provide warmth and comfort without feeling too heavy or bulky, creating an opportunity for companies to innovate in this space.
Industry Implications
1. Outdoor Apparel - There is an opportunity for outdoor apparel companies to create all-season, stretchable and lightweight down jackets that are built for adventure-ready individuals.
2. Athletic Apparel - The trend towards all-season, stretchable and lightweight apparel presents an opportunity for athletic apparel companies to expand their product offerings to include jackets and outerwear that are built for active individuals.
3. Adventure Gear - The demand for adventure-ready jackets presents an opportunity for companies in the adventure gear industry to create jackets that are built to withstand harsh weather conditions and provide comfort and flexibility for individuals on the go.
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