Hass is a New Conscious Lifestyle Brand from Avocado Green Mattress
Laura McQuarrie — October 20, 2021 — Eco
References: avocadogreenmattress & prnewswire
Avocado Green Brands, known for bringing Avocado Green Mattress into the world, is introducing a new conscious lifestyle brand with Hass. This new venture is on a mission to share comfortable, sustainable styles in the form of organic cotton everyday essentials, alpaca sweaters, and Lenzing certified modal leisurewear. The natural and organic apparel designs from Hass make the most of non-toxic dyes and they support a better supply chain since the pieces come together in Global Organic Textile Standard certified facilities in Los Angeles.
In partnership with City Harvest, in New York City, and Food Forward, in Southern California, the brand is fighting food waste and food insecurity by providing meals to people in need.
In partnership with City Harvest, in New York City, and Food Forward, in Southern California, the brand is fighting food waste and food insecurity by providing meals to people in need.
Trend Themes
1. Sustainable Fashion - Creating eco-conscious apparel products that support non-toxic dyes and sustainable supply chains presents opportunities for reducing waste and boosting ethical sourcing.
2. Organic Cotton Products - The interest in organic cotton products provides an opportunity to create environmentally-friendly products that cater to conscious consumers.
3. Demand for Non-toxic Dyes - There is a growing demand for non-toxic dyes, creating an opportunity for companies to develop innovative ways to create sustainable apparel products.
Industry Implications
1. Fashion - Sustainable fashion brands can incorporate eco-friendly product design and supply chain methods, improving environmentally-conscious products.
2. Home Furnishings - Sustainability trends in the apparel industry can transfer over to home furnishings products as more customers look for ethically and sustainably sourced materials.
3. Food Donation - Forming partnerships with food waste and food insecurity non-profits, such as City Harvest and Food Forward, can help businesses work towards a more socially responsible and sustainable operation.
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