Everlane Debuts the Modern Leather Jacket for Fall 2019
Grace Mahas — October 24, 2019 — Social Good
References: everlane
Sustainable and ethical fashion retailer Everlane recently expanded its portfolio with the introduction of the new Modern Leather Jacket. The reinvented staple was inspired by vintage aesthetics and can fuses classic details such a pointed collar with contemporary details like minimal pipe detailing and a fitted waist.
The Modern Leather Jacket is made from premium, ultra-soft leather that is fully traceable, meaning Everlane can ensure all aspects of its supply chain have been vetted for sustainability and fair wages and working conditions. Moreover, Everlane believes in transparent pricing and details that the materials cost $127, the hardware cost $10, the labor was priced at $22 and transportation and duties cost $10. While a traditional retailer would price this garmet at $864, Everlane is charging consumers $368.
The Modern Leather Jacket is made from premium, ultra-soft leather that is fully traceable, meaning Everlane can ensure all aspects of its supply chain have been vetted for sustainability and fair wages and working conditions. Moreover, Everlane believes in transparent pricing and details that the materials cost $127, the hardware cost $10, the labor was priced at $22 and transportation and duties cost $10. While a traditional retailer would price this garmet at $864, Everlane is charging consumers $368.
Trend Themes
1. Traceable Leather - Opportunity to develop traceable, sustainable and ethical leather production processes for the fashion industry.
2. Vintage-inspired Design - Opportunity to apply vintage-inspired designs in modern fashion products.
3. Transparent Pricing - Opportunity to offer transparency in pricing as a competitive advantage in the fashion industry.
Industry Implications
1. Fashion - Opportunity for the fashion industry to innovate towards greater sustainability and transparency in production processes and pricing.
2. Leather Production - Opportunity to develop sustainable and traceable leather production processes and supply chains.
3. Retail - Opportunity for retailers to increase transparency in pricing and supply chain management to compete and attract consumers who prioritize sustainability and ethical practices.
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