NEW FOUND FORM's Sweaters Boasts Style & Sustainability
References: newfoundform.net & hypebeast
On November 30th, NEW FOUND FORM released a collection of sporty, eco-friendly upcycled sweaters. This is not a traditional label, but an art collective that is headed by London creative duo Jordan Vickors and Josh Barnes.
The capsule reveals "a deep respect for Nike" as the canvases for the range of upcycled sweaters are, in fact, "vintage Nike Sportswear hoodies and pullover sweaters." The creators are very particular of their collection contributing to the ethos of sustainable production. To add a bit of personalized flair to its offerings, NEW FOUND FORM spot bleaches the garments and adds its logo to the left chest region. This branding attempt is well-balanced with the Nike Swoosh on the right side.
Image Credit: NEW FOUND FORM
The capsule reveals "a deep respect for Nike" as the canvases for the range of upcycled sweaters are, in fact, "vintage Nike Sportswear hoodies and pullover sweaters." The creators are very particular of their collection contributing to the ethos of sustainable production. To add a bit of personalized flair to its offerings, NEW FOUND FORM spot bleaches the garments and adds its logo to the left chest region. This branding attempt is well-balanced with the Nike Swoosh on the right side.
Image Credit: NEW FOUND FORM
Trend Themes
1. Upcycling Fashion - The rise of upcycling in the fashion industry creates an opportunity for brands to reduce waste and promote sustainable fashion.
2. Art-based Fashion - The integration of art into fashion designs is a disruptive innovation opportunity for brands to differentiate their products and appeal to younger, more design-savvy audiences.
3. Personalized Fashion - The trend towards more personalized fashion allows for customization and unique branding, giving brands an opportunity to stand out in a competitive market.
Industry Implications
1. Fashion Industry - The rise of sustainable fashion and the integration of art into designs creates a disruptive opportunity for up-and-coming fashion brands.
2. Art Industry - The art industry can capitalize on the growing trend of art-based fashion by collaborating with brands to create unique and eye-catching designs.
3. Sportswear Industry - Sportswear brands can disrupt the industry by incorporating sustainable practices and upcycling materials in their designs, appealing to environmentally conscious consumers.
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