The expansion of veganism into different and diverse industries
Implications - More and more consumers are going vegan and to meet the needs of this new lifestyle are products and services that are completely vegan. These innovations span industries and are also becoming more mainstream in availability -- vegan-friendly Subway restaurants, for example -- so that consumers don't have to venture too far to find what they're looking for or limit their consumption in order to stay within the constraints of veganism.
Trend Themes
1. Expansion of Veganism Into Diverse Industries - The rise of veganism has led to innovative products and services entirely free of animal products and is now becoming more mainstream in availability.
2. Vegan Fast Food in Major Chains - More fast-food chains are introducing vegan options, changing the industry and drawing in those who had little options in the past.
3. Vegan Options in Unconventional Industries - Industries such as video games and fashion are offering elements that cater to the vegan consumer market.
Industry Implications
1. Food & Beverage - Developing new vegan-friendly menu items and launching vegan food trucks can disrupt the food industry and provide options for millions of vegan consumers.
2. Fashion - Creating vegan-friendly fashion lines or adding vegan options to existing collections can appeal to the growing population of ethical consumers.
3. Gaming - Developing games with vegan options can change the dynamic of video game storyline and provide more diverse options for gamers.
