The ESPN World Cup Match Truck is a Mobile Food and Game Vehicle
Allison Love — June 25, 2010 — Lifestyle
References: espnwctrucks & notcot.org
The ESPN World Cup Match Truck is a mobile food truck that is currently roaming the streets in L.A. and New York City selling food and allowing people to watch the game (all in HD, of course). The mobile Match Trucks give customers a great excuse to watch some world class soccer all while eating an array of international foods.
You can track the trucks on their website to see exactly where they'll be and when to maximize any break you may have from work, especially if you want to see a particular game. The ESPN World Cup Match Truck is the perfect international sports creation!
You can track the trucks on their website to see exactly where they'll be and when to maximize any break you may have from work, especially if you want to see a particular game. The ESPN World Cup Match Truck is the perfect international sports creation!
Trend Themes
1. Mobile Sports Viewing - Providing a mobile platform for customers to watch sporting events while also engaging in immersive experiences via food trucks and other mobile units.
2. Food Truck Sponsorship - Connecting with customers through sponsored food trucks at major sporting and entertainment events is an innovative way to create interactive brand experiences.
3. Event Marketing Innovation - Integrating new marketing technologies and strategies that bridge the gap between in-person events and digital engagement, such as food trucks with streaming capabilities.
Industry Implications
1. Sports Entertainment - Providing food and immersive experiences to sports fans via mobile platforms and food trucks enhances the viewing and connectivity experience during events.
2. Food and Beverage - Enhancing food and beverage experiences by partnering with major sporting events to provide sponsorship and mobile food trucks with unique international menu offerings.
3. Marketing and Advertising - Utilizing mobile food trucks as a physical marketing and advertising opportunity to engage customers in new and innovative ways through interactive experiences.
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