The 'Tweat It' App Updates Moving Restos Via Twitter Updates
Christopher DeLuca — November 6, 2011 — Tech
The 'Tweat It' app will have your inner hipster jumping for joy without the least bit of irony: the app tracks the location of food trucks in real-time. The map is updated with the location of specific trucks based on their tweets.
Currently, the Tweat It app is only available for food trucks in New York City, but its success could see it expanded to other food truck hot spots like San Francisco and Portland. The app might also encourage the burgeoning of a food truck community within smaller towns.
Implications - Youth consumers are eager for a new wave of technology that organizes the real-world in meaningful ways and helps them connect to it. The proliferation of check-in services like Foursquare is indicative of this trend. Companies ought to consider how they can use emerging technologies to connect consumers to real-world experiences.
Currently, the Tweat It app is only available for food trucks in New York City, but its success could see it expanded to other food truck hot spots like San Francisco and Portland. The app might also encourage the burgeoning of a food truck community within smaller towns.
Implications - Youth consumers are eager for a new wave of technology that organizes the real-world in meaningful ways and helps them connect to it. The proliferation of check-in services like Foursquare is indicative of this trend. Companies ought to consider how they can use emerging technologies to connect consumers to real-world experiences.
Trend Themes
1. Real-time Food Truck Tracking - Companies can create apps or platforms that track the location of food trucks in real-time, enhancing convenience for consumers.
2. Location-based Social Media Integration - Businesses can explore integrating location-based social media features into their apps or platforms to better connect with consumers in the real-world.
3. Growing Food Truck Communities - Opportunities exist to foster the growth of food truck communities in smaller towns, where the app can help create awareness and facilitate connections.
Industry Implications
1. Food Services - Food service providers can leverage real-time food truck tracking technology to streamline operations and reach more customers.
2. Mobile App Development - The demand for apps that facilitate real-time tracking and location-based social media integration presents opportunities for mobile app developers.
3. Tourism and Travel - Incorporating real-time food truck tracking into travel apps can enhance the tourist experience and promote local culinary scenes.
0.9
Score
Popularity
Activity
Freshness
