Referring to cartoons for insight into consumer minds
Implications - For centuries, cartoons have been strong indicators of cultural needs, desires and interests, as they continue to be today. The importance of social issues is revealed in the form of animated PSAs; and the infatuation with celebrity gossip, in animated stars and defamatory caricatures of modern icons.
Trend Themes
1. Cartoon Psas as Social Commentaries - Animated PSAs reveal the cultural needs, desires and interests of society, providing a platform for social commentary and discussion.
2. Animated Characters in a Modern Setting - Modernizing classic characters with technology and pop cultural references creates novel opportunities for new and old audiences to relate and engage with beloved fictional universes.
3. Animated Art and Graffiti as Alternative Street Culture - Consumers seek out the unique and subversive qualities of animated art and graffiti as an alternative to mainstream art forms, making it a potentially disruptive way for businesses to connect with audiences and demonstrate an appreciation for alternative street culture.
Industry Implications
1. Entertainment - The entertainment industry can leverage the use of animated PSAs, modernized characters, and alternative street culture to diversify content and better understand audience tastes.
2. Advertising - Advertising professionals can benefit from using animated art and graffiti to make campaigns more eye-catching and appealing to modern audiences.
3. Social & Political Awareness - Animated PSAs and art can help raise awareness for important social and political issues and encourage meaningful discussion and engagement with societal problems.
