MUTO in Buenos Aires
Hjortur — May 14, 2008 — Art & Design
References: vimeo
Is graffiti art or vandalism? There are different opinions about that, but this is a type of graffiti I haven't seen before. It's animated.
An artist that calls him self Blu created this video with of his animated graffiti story. The MUTO project was made on the walls of Buenos Aires in Argentina using stop motion techniques. It's hard to describe, so check out the video. There are more where this one came from.
Implications - Consumers greatly appreciate alternative street art because of its tendency to popularize images not normally seen in conventional art forms. Consumers have accepted this art form and seek out this design aesthetic as it gives off a feel of current subculture. Businesses should consider using graffiti art in their campaigns and products to connect to this popularization of alternative street images.
An artist that calls him self Blu created this video with of his animated graffiti story. The MUTO project was made on the walls of Buenos Aires in Argentina using stop motion techniques. It's hard to describe, so check out the video. There are more where this one came from.
Implications - Consumers greatly appreciate alternative street art because of its tendency to popularize images not normally seen in conventional art forms. Consumers have accepted this art form and seek out this design aesthetic as it gives off a feel of current subculture. Businesses should consider using graffiti art in their campaigns and products to connect to this popularization of alternative street images.
Trend Themes
1. Alternative Street Art - Opportunity for businesses to incorporate graffiti art into their campaigns and products to connect with consumers who appreciate alternative street images.
2. Popularization of Subculture - Businesses can tap into the trend of consumers seeking out design aesthetics that give off a feel of current subculture.
3. Animated Visuals - The use of stop motion techniques in graffiti art presents an opportunity for businesses to explore animated visuals for their campaigns and products.
Industry Implications
1. Advertising and Marketing - Opportunity for businesses in the advertising and marketing industry to incorporate graffiti art and alternative street images into their campaigns to connect with consumers.
2. Fashion and Apparel - Fashion and apparel industries can take inspiration from graffiti art and the popularization of subculture to create designs that resonate with consumers seeking current subcultural aesthetics.
3. Film and Animation - The use of stop motion techniques in animated graffiti presents an opportunity for the film and animation industry to explore new visual storytelling techniques.
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